The Aman Patidar Blog

4 Cs of Marketing In the fast-paced world of marketing, staying ahead of the curve requires a deep understanding of consumer behavior and preferences. While the traditional Four Ps of marketing have long served as a foundation for strategic planning, the modern landscape demands a shift in focus towards a more customer-centric approach. Enter the Four Cs of marketing: Consumer, Cost, Convenience, and Communication. In this blog post, we'll explore how these four elements reshape the marketing paradigm and empower businesses to thrive in today's competitive environment. 1. Consumer At the heart of the Four Cs is the consumer. Understanding the needs, desires, and pain points of your target audience is essential for crafting compelling marketing strategies. Instead of viewing consumers as passive recipients of products or services, businesses must engage with them as active participants in the value creation process. By listening to feedback, conducting market research, and build...

As I happened to work on Influencer Marketing Campaign for a fashion brand I would like to narrate you how and why in today's digital era, where social media has the power to make and break a brand.  In the dawn of digital Marketing there is another sub group called Influencer marketing has emerged as one of the most impactful strategies for reaching consumers on a personal level.  Let me simplify it for you;  What Is Influencer Marketing? Influencer marketing involves collaborating with individuals who have a good number of followers on social media platforms like Instagram, Facebook, YouTube or other platforms. These influencers have built trust with their audience by consistently sharing authentic, relatable content. When influencer talks about a brand’s products, their audience is more likely to engage with and purchase from that brand because of the trust they have in the influencers.  The Power of Personal Connection Unlike traditional advertising methods, infl...

  Yesterday someone coined a term product mix and i had curiosity to learn and am happy to share what i have learned... So Basically a  product mix , also known as product assortment , is the complete set of products and services that a company offers to its customers. It includes all the product lines  and individual products within each line that the company sells. They are using four key dimensions to understand the product mix: But before we dive in let me explain what product line is, it's the category of product which are similar and provide same kind of benefits can be placed in one category, it can very from company and industry to industry, its totally dependent on the management how they see their product mix.  1. Width :    - Refers to the number of different product lines(Category) a company offers.    - Example: A company like Apple has a wide product mix that includes product lines such as iPhones, iPads, MacBooks, and accessories...

 It recently happened in one of my class that professor asked how many Ps are there in marketing mix and everybody said 4 some 7 and the professor said we have 9.  Like there are nine things Marketers ponder and brainstorm on before talking about any marketing strategy for a product.  And i would like to share them with you but wait i have already posted about so i am not gonna repeat those but will write about the rest of five i forget to mention or learned recently... The concept of the "9 Ps of Marketing" expands on the traditional 4 Ps of marketing—Product, Price, Place, and Promotion—to include additional elements that are crucial in today's complex marketing environment. These 9 Ps provide a more comprehensive framework for developing and executing effective marketing strategies. 5. People    - Definition : The employees, salespeople, and customer service teams who interact with customers.    - Considerations : Recruitment, training, customer ser...

The S tory Begins when the Calendars were not only the C alendars to see dates but a tool used by M arketers.  In M arketing, calendars are used in various ways to promote brands, organize campaigns, and engage customers. Here are some key C alendars and their B enifits in marketing: Types of Calendars Used in Marketing 1. Promotional Calendars:    - Wall Calendars: These are printed calendars given to customers and clients. They often feature branded imagery, company logos, and contact information. They serve as a year-long reminder of the company.    - Desk Calendars: Smaller, often personalized calendars designed for office desks. They are popular for their practicality and frequent visibility.    - Magnetic Calendars: These can be attached to refrigerators or filing cabinets, making them a handy reference and constant reminder of the brand.    - Pocket Calendars: Small, portable calendars that can easily fit in a wallet o...

Logo Speaks the Language of Visuals. It communicates the language people understand and will remember for the next time they see it. Purpose of Logo : Why do brands need logo is for people to remember them, it gives them the Distinct identity which they want their customers know them by.  How to Select a Logo Now to select a logo is same as selecting a name or an identity which you are looking forward to be remembered as, companies put in a lot of money to design the best logo for themselves even there are some specialized agencies which provide specialized logo designing services.  For Colour Scheme :  Start with Monochromatic, analogous and Complementary colours then think of Contrast (shouldn’t be bright enough or too dark to be unreadable) and number of colours you want to put into it, try online editor tools which will give you with default styles and luxury to try creativity. But maintain the Consistency of Colours Brand Personality : It should Reflect the Values a...

When we think or talk about Selling what comes to mind is to sell to do the pushing part of sales the hard thing to do but let me cut it for you.... Selling is a process of  identifying and Selecting the right customer or prospect Presentation or impression Negotiation and Objection Handling  Closing     This is it the sale is made, in the books this is the selling.  But i bet you didn't get the idea right so let me tell you in detail what is exactly selling with an example.  Product description: A SUV car with 4*4 engine from XYZ motors available in 4colors can be delivered in 1 month waiting period.  identifying the right customer of prospect:   So we have the Sport Utility Vehicle who can be the customers for it the one who are adventures one who likes to challenge the convention, people who are outgoung and want to explore the challenge which would reflect in the Marketing Campaign of the Company Here are the question you ask to decide th...

 Billboard Advertising a term all the marketing enthusiasts familiar with but what i want to talk to you today is about a completely different form of billboard advertising called Mobile Billboard Advertising which is a type of advertising in which you post catchy advertisements on moving objects like Bus, Trucks, or in Indian context something key component in rural marketing.  This is the Basic but what i wanted to tell you is a story of Mobile Marketing i witnessed this morning at Local station where i saw a man moving or can say roaming and he was wearing a billboard ad and he got my immediate attention which was the first step to Marketing Get your customer's attention. To name such type of Marketing isn't my thing but the customer engagement an billboard can brought was there and definitely the Branding element for which the most off the billboard are there is in it. What type of product for which such Branding can be used is the everyman's products like Pan Masala, G...