How Brands select Logo | how do I select logo for my brand | Colour and it's meaning in Branding

Logo Speaks the Language of Visuals. It communicates the language people understand and will remember for the next time they see it.

Purpose of Logo: Why do brands need logo is for people to remember them, it gives them the Distinct identity which they want their customers know them by. 

How to Select a Logo

Now to select a logo is same as selecting a name or an identity which you are looking forward to be remembered as, companies put in a lot of money to design the best logo for themselves even there are some specialized agencies which provide specialized logo designing services. 

For Colour Scheme: Start with Monochromatic, analogous and Complementary colours then think of Contrast (shouldn’t be bright enough or too dark to be unreadable) and number of colours you want to put into it, try online editor tools which will give you with default styles and luxury to try creativity. But maintain the Consistency of Colours

Brand Personality: It should Reflect the Values and Vision, Mission the Company Stood for, it’s what is it the brand stood for whether its energetic (Red Bull), Authentic (IBM), Innovative (Apple)

Target Audience: Who are the receiver of the Brand logo, and what they like to see you put it in your logo, The logo should reflect what brand stood for in case of its kids Brand it should be funky and animated, bright colours or something which kids can relate to, if its women Brand it should have the subtleness, Gentle and the colours women audience prefers to see.

  

Characteristics of a logo:

Relatable: A logo should be relatable to the organization and the consumers, it should reflect the idea brand of the brand and the product which is Brand Personality 

Recognizable: it should be such easy and eye catching that it can be recognized easily and consumer and the stakeholders can recognize it when they see it for the next time, it should have the colours that reflects the product and brand idea. See the colour and meaning table added below.

Distinguish: it should be distinct and one of a kind shouldn't be copied from other brands 

Legal and Trademark: It should be trademarked and protected from various type of copying and usage of the logo without prior consent 

Different colour and their meaning for branding and logos in Marketing:

Colour

Meaning

Brands using it

Blue

Trust, Reliability

Tatas

Red

Hunger, Energy

Coke, KFCs

Black

Sophistication, Elegance

Uber, Sony

Yellow

Optimism, Happiness

Mc Donald’s, Lays

Green

Growth, Health

Subway



Location: Mumbai, Maharashtra, India

Comments

Post a Comment

Share your thoughts

Popular posts from this blog

Four Cs of Marketing | How Brand Managers Guide to successful Product

Image
4 Cs of Marketing In the fast-paced world of marketing, staying ahead of the curve requires a deep understanding of consumer behavior and preferences. While the traditional Four Ps of marketing have long served as a foundation for strategic planning, the modern landscape demands a shift in focus towards a more customer-centric approach. Enter the Four Cs of marketing: Consumer, Cost, Convenience, and Communication. In this blog post, we'll explore how these four elements reshape the marketing paradigm and empower businesses to thrive in today's competitive environment. 1. Consumer At the heart of the Four Cs is the consumer. Understanding the needs, desires, and pain points of your target audience is essential for crafting compelling marketing strategies. Instead of viewing consumers as passive recipients of products or services, businesses must engage with them as active participants in the value creation process. By listening to feedback, conducting market research, and build...
Read more

RESPONSIBILITY

What do you think responsibility is ,if you are saying it's what bound us to do such things then I would say I don't agree with you, according to me it's virtue which helps you to prioritise your life . Duty is what you are bound to do , but responsibility is what your values bound you to do, it's your duty towards your parents it's the love that you shows to your kins. Let's move around an example which tells you how responsible you are if you were a student just look at your marks are they good if bad you r not a responsible guy ... If you were a teacher look at your students growth if it's not satisfying you r not responsible enough look at your physical health if you feel uncomfortable for yourself you r not responsible enough .. Look into your parents eyes if you can't see proud in them because of you, you r not responsible enough ... Look at your Younger siblings if you can't see respect for you with them, you r not responsible enough......
Read more

Influencer Marketing | How fashion and personal care brands are building themselves

As I happened to work on Influencer Marketing Campaign for a fashion brand I would like to narrate you how and why in today's digital era, where social media has the power to make and break a brand.  In the dawn of digital Marketing there is another sub group called Influencer marketing has emerged as one of the most impactful strategies for reaching consumers on a personal level.  Let me simplify it for you;  What Is Influencer Marketing? Influencer marketing involves collaborating with individuals who have a good number of followers on social media platforms like Instagram, Facebook, YouTube or other platforms. These influencers have built trust with their audience by consistently sharing authentic, relatable content. When influencer talks about a brand’s products, their audience is more likely to engage with and purchase from that brand because of the trust they have in the influencers.  The Power of Personal Connection Unlike traditional advertising methods, infl...
Read more