Mobile Billboard advertising - A Brand New way of Marketing products

 Billboard Advertising a term all the marketing enthusiasts familiar with but what i want to talk to you today is about a completely different form of billboard advertising called Mobile Billboard Advertising which is a type of advertising in which you post catchy advertisements on moving objects like Bus, Trucks, or in Indian context something key component in rural marketing. 

This is the Basic but what i wanted to tell you is a story of Mobile Marketing i witnessed this morning at Local station where i saw a man moving or can say roaming and he was wearing a billboard ad and he got my immediate attention which was the first step to Marketing Get your customer's attention.

To name such type of Marketing isn't my thing but the customer engagement an billboard can brought was there and definitely the Branding element for which the most off the billboard are there is in it. What type of product for which such Branding can be used is the everyman's products like Pan Masala, Grooming items, event marketing, Brand endorsement or for anything that needs attention and action we can expect for later on. 

Also there is an added element of human interaction associated with the advertisement we can use the agent carrying billboard as the agent to spread the word of mouth he can go and talk about it, T-Shirts aren't noticed that much then this because it has the added attention seeking element in it.

Finally the ad wasn't relevant to me but the advertiser was successful in getting the attention and being a enthusiast i thought it would be so much fun to share it with you.

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