The Aman Patidar Blog

As I happened to work on Influencer Marketing Campaign for a fashion brand I would like to narrate you how and why in today's digital era, where social media has the power to make and break a brand.  In the dawn of digital Marketing there is another sub group called Influencer marketing has emerged as one of the most impactful strategies for reaching consumers on a personal level.  Let me simplify it for you;  What Is Influencer Marketing? Influencer marketing involves collaborating with individuals who have a good number of followers on social media platforms like Instagram, Facebook, YouTube or other platforms. These influencers have built trust with their audience by consistently sharing authentic, relatable content. When influencer talks about a brand’s products, their audience is more likely to engage with and purchase from that brand because of the trust they have in the influencers.  The Power of Personal Connection Unlike traditional advertising methods, infl...

  Yesterday someone coined a term product mix and i had curiosity to learn and am happy to share what i have learned... So Basically a  product mix , also known as product assortment , is the complete set of products and services that a company offers to its customers. It includes all the product lines  and individual products within each line that the company sells. They are using four key dimensions to understand the product mix: But before we dive in let me explain what product line is, it's the category of product which are similar and provide same kind of benefits can be placed in one category, it can very from company and industry to industry, its totally dependent on the management how they see their product mix.  1. Width :    - Refers to the number of different product lines(Category) a company offers.    - Example: A company like Apple has a wide product mix that includes product lines such as iPhones, iPads, MacBooks, and accessories...

 It recently happened in one of my class that professor asked how many Ps are there in marketing mix and everybody said 4 some 7 and the professor said we have 9.  Like there are nine things Marketers ponder and brainstorm on before talking about any marketing strategy for a product.  And i would like to share them with you but wait i have already posted about so i am not gonna repeat those but will write about the rest of five i forget to mention or learned recently... The concept of the "9 Ps of Marketing" expands on the traditional 4 Ps of marketing—Product, Price, Place, and Promotion—to include additional elements that are crucial in today's complex marketing environment. These 9 Ps provide a more comprehensive framework for developing and executing effective marketing strategies. 5. People    - Definition : The employees, salespeople, and customer service teams who interact with customers.    - Considerations : Recruitment, training, customer ser...

The S tory Begins when the Calendars were not only the C alendars to see dates but a tool used by M arketers.  In M arketing, calendars are used in various ways to promote brands, organize campaigns, and engage customers. Here are some key C alendars and their B enifits in marketing: Types of Calendars Used in Marketing 1. Promotional Calendars:    - Wall Calendars: These are printed calendars given to customers and clients. They often feature branded imagery, company logos, and contact information. They serve as a year-long reminder of the company.    - Desk Calendars: Smaller, often personalized calendars designed for office desks. They are popular for their practicality and frequent visibility.    - Magnetic Calendars: These can be attached to refrigerators or filing cabinets, making them a handy reference and constant reminder of the brand.    - Pocket Calendars: Small, portable calendars that can easily fit in a wallet o...

Four Ps of Marketing In the dynamic world of marketing, where strategies evolve and consumer behavior shifts, there exists a timeless framework that serves as a guiding beacon for businesses striving to reach their target audience effectively. This framework is known as the Marketing Mix, a concept popularized by Neil Borden in the 1950s and further refined by E. Jerome McCarthy in the 1960s with the introduction of the Four Ps: Product, Price, Place, and Promotion. Today, the Marketing Mix remains as relevant as ever, offering businesses a comprehensive strategy to navigate the complexities of the market landscape. Product At the heart of any successful marketing strategy lies the product itself. Whether tangible goods or intangible services, understanding the needs and desires of the target market is paramount. A compelling product not only fulfills a consumer need but also offers unique features or benefits that set it apart from competitors. From product design to packaging, every ...

What do you think responsibility is ,if you are saying it's what bound us to do such things then I would say I don't agree with you, according to me it's virtue which helps you to prioritise your life . Duty is what you are bound to do , but responsibility is what your values bound you to do, it's your duty towards your parents it's the love that you shows to your kins. Let's move around an example which tells you how responsible you are if you were a student just look at your marks are they good if bad you r not a responsible guy ... If you were a teacher look at your students growth if it's not satisfying you r not responsible enough look at your physical health if you feel uncomfortable for yourself you r not responsible enough .. Look into your parents eyes if you can't see proud in them because of you, you r not responsible enough ... Look at your Younger siblings if you can't see respect for you with them, you r not responsible enough......